Living the Brinky life

Auteur: Kees Brinkmans

Making work not feel like work.

For as long as I can remember, I’ve had this strong drive to make my work so enjoyable that it doesn’t feel like work.

I always hated the idea of just getting an “okay” job. It was such a strong disgust that it fueled me to do everything I can to escape from that.

Taking the biggest risks and passing on so called “unmissable” career opportunities.

I am happy I passed on them, as I got to dedicate myself to finding work that would be the perfect match of the 3 goals most important to me:

  1. I must enjoy and excel at it
  2. I must make a positive impact
  3. I must have freedom: financial freedom, location freedom, and time freedom.

Chasing these 3 goals consumed pretty much all my energy in the last 2 years, to the point where I worked 80 hour weeks trying to make it happen.

I started a non-profit, built it to a team of 12, and shut it down again. I experienced high-impact work volunteering in Ghana. I started a business to work with impact entrepreneurs. I started a podcast, twice. I made YouTube videos about impactful work.

I did everything I could.

So much just to find all those 3 things in my work: Enjoyment, impact, and freedom.

And to be honest, after 2 years of chasing all 3, I ended up doing mediocre in all of them.

My strong focus to make work not feel like work, actually ended up doing the opposite.

I had put such high expectations on myself and how work should be, that it consumed 90% of my energy and it took away from my life in general.

Recently I felt it was getting pointless, I was just running around without getting anywhere. Running around in 3 directions trying to achieve all 3 goals at the same time.

So I knew I needed to change something. This wasn’t working anymore.

So I did a complete 180, and did something I never thought I’d do:

Become 100% focused on making money. That’s it. Just making as much money as possible.

Why?

Well, because it is the only one of the three that you need to stay alive.

I want to eliminate the worry/need for money, at least for a while. Then once I have that solved, I can start thinking about the other stuff.

And money can do quite magical things for me right now. It’s the thing that allows me to take 0 responsibility.

And when I have 0 responsibility, magical things start happening.

I start asking myself different questions, I realize what’s actually important to me, I get in a state of great energy, my intuition becomes super strong. It’s just beautiful.

I had this once in my life, 3 years ago on university exchange to Calgary, Canada. It was one of the best times of my life, and it brought me incredible clarity of what I wanted to dedicate myself to (which was to start the non-profit at the time).

That state is exactly what I need right now. A break from running around all the time, to realize where I actually want to go.

I’ll write another wishy washy philosophy piece about intuition and all of that, but that’s for another day.

The point here is that I need money to buy myself that freedom.

That is why I have shifted my focus and view on money. I now see it as a tool to buy me freedom.

If I spend €3000/month, then having €36.000 saved up buys me one year of freedom.

So that is my savings goal: €36.000

Or as I prefer to say it: my savings goal is 1 year of freedom.

I have abandoned the goal of making my work as enjoyable as possible, and making a positive impact with my work. I’ll get back to those later.

For now the focus is completely on making money. That’s the only focus.

And pffffff. It’s such a relief.

The moment I switched to that goal and 1 focus, I instantly felt less stressed and way more excited about the future.

Less stressed because I don’t have the pressure on me to find the perfect work already.

More excited because I finally have a goal that’s worth working towards, 1 year of complete freedom.

How beautiful is that.

Kees (closed)

P.S. If you want to read how I’m approaching this, read this article.

Throwing shit at the wall and seeing what sticks.

Right now I’m testing and changing my profession so fast, I can barely keep up with it myself.

I want to have €36k saved up by end of March, and I need to make €10-15k per month to get there. (I’ll explain another time why I’m doing this).

For reference, last month I made €3,5k. So I need to triple my income, fast.

The only way to do that fast is by leveraging my existing skills, so I started with a list of services I could provide to businesses. For me this is:

  • Cold email outreach
  • CRM automation and optimization
  • LinkedIn content
  • Coding & development

But I had these skills last month as well, and I made €3,5k. Something needs to change for me to make 3x as much.

The change:

Less thinking, more execution.

Every idea I have needs to be tested fast. So that’s what I’m doing.

For example, I heard a friend of a friend making €15k/month by writing newsletters for cybersecurity companies. I know those companies have similar sales cycles to law firms (people only buy when something bad happens to them).

So I decided to try a similar offer for law firms, as I studied law for 2 years a while back.

From the moment from which I heard this idea, it took me 1 day to send emails to 300 lawyers.

This would have taken me 2 months, if I had wanted to do a lot of research and plan everything out perfectly before hand.

The reason why this testing is so important is because I find out very quick if there is potential or not. I avoid wasting loads of time on something that won’t work anyway.

The law firms is just 1 example, I have about 3 campaigns more going now which I am testing.

  • Selling AI driven WhatsApp software to Fitness gyms. I coded this in 1 week and made a website: fitness-leads.nl
  • Offering freelance coding services to small software companies
  • Offering to set up cold outreach to promotional gift companies, like my current client Bambook.com

And I plan to launch a lot more. I abandon the ones that don’t reply, and double down on the ones that get traction.

That’s my approach to 3x my income in short time.

Let’s make it work.

Kees (closed)

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